Case Study Air Asia - Now Everyone Can Fly
1. Five competitive advantages used by Air Asia
- Asia largest new fore
- No frills airline
- Lowest cost travelling
- First airline in the region to implement fully ticket less travel
- Unassigned seat
2. Three Generic Strategies applied by Air Asia
Porter Generic Strategies applied by Air Asia is broad leadership. The cost leadership is the product or
the services charge by the company is low and they want to be the company that provide the low cost
price to customer. For example, Air Asia is the first airline company that charge the fare as low as RM1.
With the concept 'Now Everyone Can Fly', people will remember that Air Asia is the company that
charge the lowest fairs.
3. Air Asia buyer power and supplier power
Air Asia buyer power decrease when Air Asia first time introduce the low cost tickets. During that time,
buyer power low. There are so many competitors such as Tiger Airways, Jetstar, Lion Air and Cebu
Pacific. Because of so many competitors, buyer power increasing since the competitors have many
choices that provided by other company.
Air Asia supplier power increase when first time offered the low cost fairs. Supplier power decrease
decrease because customer have too many choices to buy the low cost tickets.
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