Fly With Air Asia :D

Case Study Air Asia - Now Everyone Can Fly

1. Five competitive advantages used by Air Asia

    - Asia largest new fore

    - No frills airline

    - Lowest cost travelling

    - First airline in the region to implement fully ticket less travel

    - Unassigned seat

2. Three Generic Strategies applied by Air Asia

     Porter Generic Strategies applied by Air Asia is broad leadership. The cost leadership is the product or 

     the services charge by the company is low and they want  to be the company that provide the low cost 

     price to customer. For example, Air Asia is the first airline company that charge the fare as low as RM1.  

     With the concept 'Now Everyone Can Fly', people will remember that Air Asia is the company that 

     charge the lowest fairs.

3. Air Asia buyer power and supplier power

    Air Asia buyer power decrease when Air Asia first time introduce the low cost tickets. During that time, 

    buyer power low. There are so many competitors such as Tiger Airways, Jetstar, Lion Air and Cebu        

    Pacific. Because of so many competitors, buyer power increasing since the competitors have many 

    choices that provided by other company. 

    Air Asia supplier power increase when first time offered the low cost fairs. Supplier power decrease 

    decrease because customer have too many choices to buy the low cost tickets.